Hi! I'm Dira, and I turn ideas into products from the first sketch to final handoff.
Hi! I'm Dira, and I turn ideas into products from the first sketch to final handoff.
Over 4 years in Design
Over 4 years in Design
an Engineer's mindset
an Engineer's mindset
background in QA
background in QA
I own the product journey end-to-end, balancing project management, stakeholder alignment, and code fluency to help teams move fast without sacrificing clarity or craft.
I own the product journey end-to-end, balancing project management, stakeholder alignment, and code fluency to help teams move fast without sacrificing clarity or craft.
Portfolio 📁
Redesigning a miniature Studio's inquiry flow to cut project onboarding time by 8 Days
How simplifying inquiry flows led to faster responses, smoother workflows, and better client experience.
How simplifying inquiry flows led to faster responses, smoother workflows, and better client experience.
Designing a scalable digital storefront for a local woodworking studio with a modular framework to adapt to growth and evolving product lines.
Transforming a woodworking studio’s online presence by aligning UX strategy with business goals to streamline operations, improve client engagement, and drive long-term growth.
Partnered with a local woodworking studio to redesign their digital storefront and introduce a modular content system that made updates 1.5x faster, reduced backend friction and drove business enquiries.
Transforming a woodworking studio’s online presence by aligning UX strategy with business goals to streamline operations, improve client engagement, and drive long-term growth.
Transforming a woodworking studio’s online presence by aligning UX strategy with business goals to streamline operations, improve client engagement, and drive long-term growth.
UX research and prototyping for a senior living website with a focus on accessibility, alignment with the resident needs, and a more intuitive user experience.
An attempt to push forward a digitally connected senior care experience by redesigning the website in three weeks.
An attempt to push forward a digitally connected senior care experience by redesigning the website in three weeks.
How a failed first attempt led to a more efficient user-approved emergency response app
Pivoting from first concepts based on user feedback, designing responsively for mobile and wearables, and delivering a more effective emergency response solution.
Pivoting from first concepts based on user feedback, designing responsively for mobile and wearables, and delivering a more effective emergency response solution.
